The difference between these two groups is the conversion uplift . The value of these conversions is the incremental value. If the groups measure an equal number of conversions, or if the test group (where you don't show ad) measures more conversions, the campaign has no incremental value. In this visualization, the test group has 25% incremental value. In this visualization, the test group has 25% incremental value. Most marketing platforms have tools available that can measure conversion lifts.
Can do this, for example, in Google Ads, Facebook hese methods often use ghost bids . Bids that aren't actually placed, but that do track how many Whatsapp list conversions are measured. The ad will then not be displayed. This way you can measure exactly how many customers were converted without an ad. The difference between these two groups is the conversion uplift. The value of these conversions is the incremental value. The end of conversion lift studies? Essential for doing conversion lift testing.
There are therefore 3 tips that he wants to give everyone. You make your own dreams come true. Only you can determine what and when you do something and you are responsible for this. There is no one else to do this for you. Be steady. Hands on the wheel, look at the target and check your dashboard. Because it is important to : divide the challenge into layers and finish it from the outside in. This way you get an overview and you make the challenge manageable. Clarity about your dynamics : if you have this clear for yourself, you get to the core of the challenge. Connecting with yourself.