Get ready because you have work ahead of you! ? . Review, improve and automate your sales funnel Sometimes, our sales funnel can have some "holes" where the sales escape. And it is difficult to detect failures with the naked eye, since they can be from the lead magnet to the entire strategy and steps behind it. And now is a great time to measure your stats to the millimeter. For example, if your ads aren't converting very well, you need to make adjustments or even invest in other platforms that might work better for you. You can also measure the registrations of new leads in your forms, and the conversions, both from the sales pages, as well as from the squeeze pages or landing pages that you have.
Review your lead magnet calmly. You may come to the conclusion that it is time to renew it, create a new, more powerful one, or even change its format. What is that format? Well, go from ebook to video, or even to audio format. Depending on our theme, audience and way of communicating them, there are formats that will work Latest Mailing Database better than others. You can also see if the communication you maintain with your community is the most appropriate, analyzing the openings and interactions of your emails. And, in addition, it is a great opportunity for you to automate all the processes of the funnel with an email marketing tool. Solve problems or perform actions you don't usually have time for You can take the opportunity to redefine the entire branding issue of your brand : the design of your website, your logo, the images, or even further refine the profile of your ideal client.
All the tasks (big or small) that you normally can't do due to lack of time, have a place now, when customers are not thinking too much about buying. sell more Remember that branding is not just the logo , it is the entire image of your brand. Both what is seen and what is felt. Create and schedule your future content In this case, the best thing you can do is spend some time creating an editorial calendar. It can be for your blog, your YouTube channel, your podcast or social networks. The thing is, here you can generate tons of interesting content ideas to post after the summer. A good strategy within a calendar will help you keep your audience informed and nourished.