But be careful not to overload your email with CTAs. In general, we recommend a maximum of 3 CTAs: one in the first third of your email, one at the end, and one towards the center of your content. When it comes to CTA text, try to be creative and avoid the mundane “Buy Now”. Your recipients need to know before clicking what their action will produce and they want to click. 2 – Personalize the content of your emails Sending impersonal bulk emails is considered wrong.
We are in the era of personalization and your mobile number list ecipients expect you to provide them with offers that perfectly meet their specific needs. Then, tailor the content of your newsletter to your target groups. Who do you want to contact? For which contacts is your information relevant? Which recipients already want to buy and which ones want to receive information first? Once you've analyzed your target group and defined your goals, personalize your emails. For example, you can offer your recipients different products based on age, gender, or location.
Don't forget to use the first or last name of your contacts in the call formula, so as not to give the impression of being a robot sending automatic mass emails. This type of personalization is very easy to set up with Sendinblue: 3 – Choose the sending time carefully To optimize your open rate, your emails need to reach the right recipients at the right time. Depending on the target group and each individual recipient, the sending time may vary. Fortunately, Sendinblue offers you a feature that allows you to automatically optimize the sending time.