Two days ago, I was talking about the topic of private domain traffic with a short video e-commerce player. I never expected that his view on private domain traffic was actually - private domain traffic is played by micro-businesses.
I thought that a player who is at the forefront of the e-commerce field must know about private domain traffic and may have been trying to phone number list nugget from it. After all, the words "private domain traffic" have become a popular slang term that surpassed "growth hacking" in 2019, and the era of its rapid card placement has arrived...
"It's no longer effective to grab traffic first, and then consider how to monetize it."
"It's no longer effective to grab traffic first, and then consider how to monetize it."
Since the first half of this year, more and more friends around me who play the traffic business have expressed similar sentiments... What's more, they have directly doubted the life cycle of the pure traffic monetization business.
Everyone agrees: Gone are the days when you could gain a share of the Internet traffic market by relying on low customer acquisition costs and high standards.
As of December 2018, the number of Internet users in my country reached 829 million, and the number of online shopping users reached 610 million. It can be seen that the Internet penetration rate has gradually peaked, the cost of traffic will become more and more expensive, the value of traffic will be divided more and more finely, and the conversion of ordinary traffic will also become worse and worse.