The media world they are in Marketing Interview Duden Institute for Learning Therapy Learning is an enormous challenge especially for children with dyslexia or arithmetic weaknesses and the Duden Institute for Learning Therapy helps them with this. Before Corona learning therapy took place in therapy rooms on site how can this be digitized And what does that mean for marketing and communication I spoke to Eva Jurkewitz She is a marketing and public relations officer at the headquarters of the Duden Institute for Learning Therapy and reports in an interview how the company has digitized a traditionally analogue service model where there are growth opportunities and where there are limits. What is obvious is that the last year was special for everyone and turned things upside down for pretty much all companies.
What was it like with you For us the lockdown meant that we whatsapp mobile number list first had to close all institutes. And from now on. Nevertheless we still wanted to offer our customers a solution. We work in the field of learning therapy and that means that there are children who we couldn t abandon They depend on our help and need a certain continuity in their learning. Our support is really valuable to them and that s why we wanted to find solutions quickly. Of course this primarily affected the learning therapies which we had previously only carried out on site. So it was about finding technical solutions to carry them out online and of course we first had to convert the therapy concept to the online area. Luckily our learning material was already available in digital form but we still had to find ways to transfer these therapy sessions to the online world. In total we were able to start online therapy after three weeks.
That has helped our customers and their children but also us as a company. We also see our headquarters as a support point for our franchise locations for which we provide marketing materials and online services. We also work with Uberall and such tools for directory management are of course helpful Sometimes the first thing that came up was how we can inform customers about questions such as Are your opening hours still okay What are the current corona conditions – and the like. And that was mostly on my desk to coordinate. And that worked very well because we were able to quickly give the customers the information they needed. This is particularly helpful in cases where people specifically ask for opening hours for example.