Collecting Data and Using The Insights
To create a successful B2C campaign, it’s essential to target the customers you want to attract and to collect useful data.
When you have this data, you can analyze it and see who is visiting your marketing channels and from where. Then, you have the information to start specific targeting techniques.
For example, by age group, area, or specific platform. So, if most of your customers reach you via Facebook, then you should be thinking about the best ways to use Facebook for your next campaign.
Consider the examples above and how to push your campaigns creatively.
Be where your customers want you to be
Moreover, you want to be where your customers are. Cold calling company for windows and doors replacement If your customers don’t really use Twitter, then there’s little point of throwing your resources and money at it.
Unless of course, you would like to use it as another channel and improve upon your reach on that platform.
Remember to think about where your assets are. So for example, if you are a visual storyteller, then platforms such as Pinterest and Instagram are good for you along with your website.
If you are offering recruitment opportunities or content within your industry, then LinkedIn might be where your customers are.
Research your competitors, what platforms do they use and who is successful at it and why?
Optimise your website
Finally, don’t forget your website. Often, you can get so swept up in social media or new marketing campaigns that the website can get overlooked.
You need your website to be the best showcase of your business that it can be.
If a customer finds you through social media channels but then discovers your website is not much to look at, you may lose them completely. Keep it up to date and offer useful valuable content for customers.
Then, you are making the most of the efforts from your B2C campaign.
Choosing a B2C Marketing Plan
As you already know the difference between B2C and B2B sales you will recognise the difference between the marketing plans.
B2C is designed with the customer in mind, Best lead generation company for Air Duct cleaning whereas B2B is with the business in mind.
So, looking at B2C marketing plans, clearly the main aim is to connect to the customer. To talk to them in a way they will connect with your business.
Therefore, you need to engage your audience at their level. As new technologies and platforms continue to emerge, it makes sense that your B2C marketing strategy will also evolve.
Here are 3 top tips to engage with your customer;
Gather positive reviews of your business. You probably can’t have enough of these! If you have a happy customer, ask them to write a positive review and place it where potential customers can see it. Hence, you are creating a trustworthy brand and building up a following.
Provide useful and engaging content for customers. For example, use Instagram or Facebook stories for some behind the scenes images of your business. New item of furniture sold? Maybe the customer can provide a picture of it in situ, ask permission, then post it on your business social media site with the caption ‘another happy customer’. The more people can see others using your business, the more trust and engagement you can build.
Make the most of your social media marketing. Generally, a B2C customer likes to have an affinity with the brand they are buying from. If you aims and goals tie in with theirs, they are more likely to buy from you. This is where targeting the right audience pays off for your business.
Choosing a BC2 E-Commerce Model
Now you know about business to consumer sales and you’ve seen some great examples, what e-commerce model will suit your business? Ideally, spend some time learning about the market you’re targeting, then consider what unique value you can bring to that market.
Firstly, who is your customer?
Who is your target market? What are their expectations when buying the product you are selling? For example, your business sells a subscription service to children’s magazines.
Obviously, the parents will be paying for it. So how will you attract families, both parents and children to sign up to your subscription service?
You are likely to success if you understand the behaviours and habits of your customer. Also, if you can provide a solution to any problem.
Look at the way other businesses in your industry are selling. What platforms are they using?
Next, take some time to consider how you can do this differently. Then, you will stand out among the rest.
What are your strengths and assets?
Think about what aspects of your business or industry you know better than anyone else. What makes you buzz with excitement about your business?
Then, it helps to be realistic about what elements you can do yourself, and what you might need help with.
For example, you might be a fantastic salesperson over the phone, Best lead generation company for home improvement company and once you get taking to people, you can sell them almost any product. However, you might not have a clue about how to market your product so that people actually find you to talk to.
That’s why it’s good to get experts on board, such as Lead Genera, who can help to transform your business to consumer sales.
Which B2C Strategy Is Best For Your Business?
This question depends on your product and what you are selling.
For example, if you manufacture your own products, you may wish to consider wholesaling or subscriptions to cover production costs.
Comparatively, if you sell other people’s products, you’ll probably want to invest more in direct marketing and strategies to grow your customer base.
What Makes Your Product Better?
Why should consumers choose you over the competition? It helps to evaluate others in your industry so that you can make it clear why your product is the best choice.
Of course, you already think it’s the best choice, but how do you convince your customers of this? For example, are you competing on price, variety, delivery or convenience?