Editor's introduction: As the people gradually move towards intelligence and the upsurge of the Internet continues to set off, there are more and more words bulk sms service such as automatic, intelligent and digital, and "light fitness" has become the pursuit of most fitness enthusiasts. The author of this article has made a product analysis report on Jiandan Sports, let's take a look. 1. Product background The scale of fitness users in China is growing rapidly, but the offline supply side is insufficient. Self-built offline is the only way to cultivate user habits and cut into more offline bulk sms service scenarios. After the Internet fitness industry experienced the O2O and "24-hour self-service fitness" model in the past two years, the "fragmented payment" model is becoming an industry boom.
Boutique fitness studios and self-service gyms are the two major representatives of the "fragmented payment" model. Boutique fitness studios focus bulk sms service on "booking on a per-time basis", self-service gyms focus on "low-cost monthly cards", savvy fitness users are constantly educated by the "fragmented payment" model, and the "annual card pre-sale" model of traditional gyms is encountering a crisis. The core advantage of "fragmented payment" for Internet gyms is to meet the users' needs for "low decision-making costs" for fitness consumption. Under the general trend bulk sms service of consumption upgrades, a large number of "Xiaobai fitness users" have appeared, and Internet fitness uses a "low decision-making cost" model to quickly harvest the incremental market.
The new Internet fitness products - group exercise classes and one-to-many personal training, reduce the cost of equipment and improve the efficiency of the bulk sms service gym per unit area. 2. Product introduction Jiandan Sports is a data-driven, scene-innovative Internet intelligent fitness platform under Weining Technology. It pioneers the business model of Internet + intelligent fitness S2B2C new socialized collaborative network, creating "monthly payment of 139 yuan", "community-based", " 24h operation", "intelligent", "zero sales" smart gym mode! In 2019, the national brand layout will be in 25 provinces and 150+ urban areas. In 2020, it will cover the national market and open 200 stores. 3. Product bulk sms service Features The mobile terminal intelligent sports fitness APP provides a bridge between the online fitness service content and the offline fitness behavior of users.