China's 80 million marketers , where is your "money" way?
Yu Fei , the international marketing consulting agency of Lange Zhiyang
" Certification fever " and " qualification certification " are now becoming the choices of some marketers. Of course, it is a good thing for marketers to fully understand that the market favors various certificates and to strive for them , but because of this, they lose their fighting spirit for market development and unilaterally pursue various " famous brand, authoritative " certificates. This behavior is indeed debatable.
The market is the only touchstone for testing the talents of marketing talents. Whether it is a postdoctoral fellow on the Harvard podium, or a marketing master who has won the xx award, there is no actual marketing performance, and no matter how many honorary certificates and grade qualification certificates you have, you will end up A shadow in the water, a flower in a dream ...
Marketer: What is eclectic charging?
With the increase of work pressure, the competition for employment is becoming more and more fierce, and the industry positions are faced with the challenge of continuous reshuffle. In the past, many concepts of golden rice bowl and iron rice bowl have been gradually broken. In the face of pressure, they keep learning, recharging, and constantly seeking new opportunities beyond 8 hours. The question then arises, how exactly should marketers work and charge at the same time? In what ways are you charging?
Through follow-up research on the sales market, Lange Zhiyang International Marketing Consultants found that the current " certification fever " of marketers is mainly an important internal reason for their charging, and there are generally three channels for obtaining professional qualification certificates through examinations:
1. With the help of the college to charge, relying on the resource advantages of the college teachers, venues, teaching materials, etc., the sales personnel are trained in education and ability. The advantage is that the theoretical system is relatively standardized, but its training content lacks market specificity;
2. Carry out charging with the help of training consulting companies, which generally have their own " stunts " . Enterprises or marketing candidates will conduct targeted " marketing internal training " for students . The advantage is that it is highly targeted, and the disadvantage is that it is generally only for individual enterprises and not universal;
3. Accept professional qualification telemarketing list certificates issued by government departments and industry associations, such as: China Marketing Director and Sales Manager Business Qualification Certification issued by China Marketing Society and other departments, and the " National Unified Appraisal of Salesmen " issued by the Ministry of Labor and Social Affairs , etc. The advantage of this type of training is that it is promoted by the government or industry associations. The certificate is of great benefit to marketers, and the " gold content " is quite high, but its current market awareness is not enough.
To sum up, it is not difficult to see that, regardless of the effect of this charging method, we can see some clues just by examining the strength of their teachers, that is, just to obtain a qualification certificate. Maybe that's what marketers want in the first place.
Of course, it is understandable that marketers can quickly recharge themselves and realize the original accumulation of knowledge by means of textual research. We just list these problems to play a role of attracting others to think about how to make these marketers learn better. To a solid basic skills and a sound theoretical system, and then realize their own market value, rather than blindly pursuing the so-called reputation " certificate " !
In fact, marketers do not need to hang themselves on a tree. In addition to improving themselves and improving their charging level through research, marketers can also achieve the purpose of charging by self-studying various recognized marketing bibles.